Eva Zhang, the founder of CERA SINE CERA, launched the fragrance brand in New York in 2024 after realizing that traditional perfumes often sat unused on shelves. Her vision was to create a portable, convenient fragrance that could be easily carried and reapplied throughout the day, like a lipstick tucked into a purse or pocket. Eva believed that reapplying perfume should be an effortless, elegant ritual, without overwhelming those around you. Thus, CERA SINE CERA's perfume oils were born, designed to be your aromatic companion anywhere anytime, whether it's your workday routine, a post-workout refresh, or a romantic date night.

The brand's name draws inspiration from the Latin phrase "Sine Cera," meaning "Without Wax," which honest sculptors would use to assure patrons that their work was free of imperfections concealed by wax. Similarly, Eva's mission is to create fragrances with sincerity, without any attempt to mask or conceal their true essence.